In recent years, SEO has undergone several changes at a breakneck pace. Techniques that are considered best practices in the industry are now ineffective and may even cause damage to the visibility of the site. Since Google wants to provide more relevant and useful to its users search algorithm results is changed and the result is caffeine, Penguin, Panda, and Hummingbird. It becomes very difficult for the average webmasters to keep up with the constant changes unless you keep up with the latest search engine algorithms. This piece of writing will focus on a few excellent SEO to gain more traffic and increase brand visibility.
Achieving a strong online presence in the current landscape requires an SEO strategy organized, versatile and integrated. These are points on which we must focus.
The user experience: user experience is important as search engines often use the data to judge how people interact with the site. This gives the search engines an idea of the quality of the site that has an indirect influence on the ranking in search engines. Visitors who have had a positive user experience on the site are more likely to share, bookmark and even re-visit the site. They contribute to a high ranking on SERPs more space.
Content: Google is always trying to provide the best and most relevant content on a user specific issue. The details of the response; Perhaps what is considered by Google and it is useful for users. Therefore, if you generate content that is unique, relevant and useful to users, a higher rank you get in the results page of search engine.
Promotion: The content you create must be used in its entirety to get more visibility and greater impact on the site. Some media that can be used to promote content are:
Social Media to publish your content on multiple platforms, social media like Twitter, Facebook, LinkedIn, etc. To extend the reach and encourage comments, social sharing, etc.
Paid Advertising: Paid advertising is a great way to increase exposure of the content. Facebook Ads, LinkedIn, Stumble Upon Paid Discovery, promoted tweets are some good options that can give good results.
Scope: Give your content popular bloggers or experts in their industry. If you are not aware of these people or sites below or Buzz Stream Blog Dash can help.
Conversion: Focus on the conversion rate of sales traffic is much more important than simply attract visitors. Therefore, creating an easy path through the sales funnel, sending clear messages to customers and gain insight into additional enhancements that can help you attract the right kind of visitors and convert them into customers .
Hanna Marin is a computer consultant and digital marketing working with Damco Solutions, a leading IT and digital marketing offering a wide range of services including SEO and SMO services.
http://mkamilson1.blogspot.com/2014/11/the-best-seo-tactics-to-work-to-make.html